Search Engine Optimization
Turn Traffic Increases Into Revenue
Assuming that you’re searching for significant business growth, SEO, or search engine optimization is an ideal technique for you. It targets the users that are probably going to convert over on your site, and takes them there. We can assist with expanding your main concern with a SEO crusade that is explicitly designed for your business.
Search engine optimization, or SEO, is one of the most effective ways to reach your target audience. It involves improving your site’s rankings in search results for specific keywords and phrases, which helps your audience find you when they’re looking for services or information. It’s especially important when you consider that 75% of people don’t go past the first page of results when they use search engines like Google. This means it’s important for your website to appear among those first few results in order to attract traffic from users searching for the services you offer. Even if you’re on the second page, many people won’t see your website.
There are a few key steps you’ll need to take to start using SEO for lead generation.
1. Keyword selectionThe first step in creating an SEO strategy is choosing the keywords you want to target. You want to reach users as they search for information, but that requires knowing what exactly they’re searching for. To figure out your keywords, you will need to conduct keyword research. The first step of keyword research is to brainstorm a list of possible keywords. This will give you an idea of the types of keywords you want to use. You should also aim to choose keywords that are “long tail,” or have three or more words. For example, if you’re trying to reach clients for a plumbing company, you would want to use keywords like “plumber in Harrisburg PA” rather than “plumbers.” Long tail keywords are a much better option than short, broad keywords because they indicate a more clear search intent. Users conduct specific searches when they want particular results — meaning your business is more likely to be a fit for what they are seeking. You want to focus on long-tail keywords because there is less competition. Since your keywords are more specific, fewer businesses are using them. This makes it easier for your business to rank higher for those keywords. You can use a variety of free tools to figure out which keywords are best for your strategy. One of the most popular options is a Chrome extension called Keywords Everywhere. This tool shows the search volume and competition level for any given keyword, which can help you make more informed decisions.
2. OptimizationSEO is an ongoing process and there are many steps you can take to boost your presence in search engines. Google looks at hundreds of factors when delivering results for any given search. On-page optimization is important for bringing users to your site. One of the most important aspects of on-page optimization is utilizing keywords.
3. User experienceYour website needs to provide a positive user experience. User experience impacts how much time visitors are willing to spend on your site, and you can improve it by making sure certain aspects of your website are running well. Users hate slow loading pages. If a page doesn’t load within seconds, users will return to the search results and pick another business. This means you could potentially lose business to your competition if your website is running slow. To check your page speed, you can use Google PageSpeed Insights to see how well your page is running. It will make suggestions for your page on how you can fix it and make it run faster.