The biggest objective of any digital marketing strategy is creating new leads that will at last become clients or customers. A solid digital presence is an extraordinary method for contacting your audience, yet you want to maximize your opportunities to transform site visitors into leads.

Pay-per-click (PPC) advertising is another great way to generate leads for your business. These are paid advertisements that appear at the top of search results for specific keywords and phrases. These ads are effective because they allow you to target users who search phrases with clear intent. Users who are trying to find the best company to fit their needs will be much closer to conversion than general searchers.

PPC utilizes keywords like SEO, so you’ll need to determine which ones you want to target with your campaigns. These keywords will trigger your ads to appear in search results. PPC operates on a bidding system, in which advertisers bid the amount they’re willing to pay for every click to their website for any given keyword. Much like SEO, you’ll want to focus your efforts on long tail keywords. The more specific your keyword, the less competition you’ll face — and the less you’ll pay for each click.

You bid, along with your quality score, will determine the placement of each ad. Your ads can start attracting traffic as soon as you launch your campaign, but you’ll only pay when a user clicks one and visits your site. PPC is great for generating new leads because it attracts qualified traffic. In fact, PPC visitors are 50% more likely to make a purchase than visitors from organic search.

PPC, or pay-per-click advertising, is one of the best ways to target your most qualified audience. It allows you to reach them where they’re already looking, and gain a leg up against competitors. UniikTek can deliver a custom PPC campaign to help you increase both conversions and revenue for your company with our PPC management services. Check out our pay-per-click management pricing table below to see what’s included in each of our PPC service plans and to learn more about how paid ads can drive results for your business.